Korean dramas are winning hearts the world over, and it’s not just for their meme-worthy tropes (back hugs!), easy-to-love storylines and easier-on-the-eyes stars. K-dramas provide an insight into the hottest trends coming out of Korea, whether it’s fashion, food, or jjimjil-bang (bathhouse) etiquette, and Korean beauty is no exception. Indeed, if Korean dramas are any indication, skincare is very, very important in the life of a K-drama star. So put...

It’s an annual ritual. As soon as we’re on the other side of Easter, and as plans for Memorial Day weekend loom, I break out the big guns. No, not the ice cooler and sun umbrella and picnic basket. No, I have a different type of summertime arsenal at the ready: my oil-control skin care. You see, I have a complexion sweet spot — when the winter tightness on my...

Considered the most important part of skincare throughout Asia, cleansing (more specifically, the double cleanse) has become a beauty ritual synonymous with and unique to Korean and Asian beauty routines, resulting in the development of highly specialized products and methodologies. This is a topic we discuss all the time, from why double cleansing is effective to how to double cleanse. Even our team member Katie is a self-professed “serious double...

Summer’s here, y’all!!! Pack up your sunscreen and get ready to mask + chill. Mask and chill was born when GR staffers co-opted the netflix and chill trend by adding a new element: maximizing self care with a sheet mask! We mask and chill all year long, but wanted to share our tips for summer masking with you- so that you’re armed and ready when the next heat wave hits....

My acne has never been an all over phenomenon, even as a teen. Instead, it was the freakier kind that lurks beneath the surface of the skin, swollen and bumpy and rarely coming to a head*. When a pimple would come to a head, it seemed to never heal, scabbing over and re-scabbing as I repeatedly picked at it. I would wonder why my skin never healed as I scrubbed...

We’re so happy to announce that we’ve been invited back to KCON NY this year from June 24-25 at the Prudential Center in NJ! KCON is the biggest Korean culture (Hallyu) conference in the US, covering Korean pop culture, food, film, fashion and even beauty! This year, we’re coming back with a bang! More workshops, more K-beauty, more products, and more fun. It’s so exciting to get to meet such...

Part of the thrill for a skincare junkie is finding new favorites. With each product that our team doesn’t love, there’s the sense that the next box we open or sheet mask we unfold will be that much lovelier! Maybe it’ll have a killer scent, genius packaging, or the texture of the sheet mask will be something we’ve never seen before. When you find the product that makes you revel...

While we were excited by the prospect of a Cleansing Oil from Blossom Jeju, we were truly stoked to try their new Petal Sheet Masks. A Blossom Jeju sheet mask, we thought, would be like a gift from the gods of scent and mega-hydration. Luckily, they lived up to the Jasmine scented sheet mask of our dreams… and then some! We shared these Petal Masks with our tester panel- a...

One of our core values is QUALITY across the board. The same love and attention that goes into curating the best products with clean, natural ingredients that actually work extends to all of our content channels. We’ve given our YouTube channel a makeover with a brand new look and new videos that you’ve asked for. We truly believe in educating on how simple, easy – and most importantly – fun...

With the unofficial start of summer just around the corner, the official start of my summertime skincare routine is here. After all, what may work wonders in the wintertime may become superfluous when temperatures and humidity begin to soar. Of course, my regimen switch-up also has to take into consideration upcoming vacations and overseas travel that necessitate a pared-down, more efficient routine. So I’ll be following these tips to ensure...

Hey guys! Yes, I got hitched! If you happen to follow me on Instagram (@sarah_glow), you may have noticed some fancier-than-usual posts (pictures courtesy of our wonderful wedding photographer @megcourtney1). To be honest, I am still getting accustomed to being open about my personal life as I’ve always been a fairly private person, and I’m still not entirely convinced anyone is all that interested in what I’m up to outside...

While we talk product a lot in our offices, perhaps no product category is more contested than sunscreens. We all have the same basic needs in our SPF protection: a wide-spectrum formula that doesn’t irritate the skin and plays well with or without makeup. Past that, the opinions differ. Some of us like a thicker, creamier application and others (read: me) want a thin formula that still provides ample protection...