A mask a day keeps skin concerns at bay!

It’s called “1 day, 1 pack.” And while this is not a reference to an unfortunate nicotine habit, it may well be just as addictive. 1 일1팩, as it’s called in Korean, is a beauty trend that originated in Korea some years ago, when stories began emerging about Korean celebrities attributing their amazingly pristine skin to their use of a sheet mask every day. It wasn’t long before the skin...

As we know, hydrated skin is healthier skin. This is the foundational rule behind K-Beauty that helps people of all skin tones and types transform their complexions for the better. There are some ingredients that are native to Asian skincare that we rarely see in Western beauty, and Galactomyces is one of these culprits: pronounced gah-lac-toe-my-sees, it’s extracted from sake yeast and is a powerhouse of essential compounds that brighten,...

Going to the bathhouse a few times a month with my grandmother and mother, was a time-honored tradition in my family. It will be an almost all day event, where we would spend hours talking in the steam room, dipping in various botanical-infused pools, wrap up our hair in conditioning masks and face mask to our heart’s content. (Splashing and patting almost expired milk – rich in lactic acid –...

We had such an amazing time at Beautycon LA earlier this year, and we’re so excited to participate in Beautycon again, but this time on our home turf! Beautycon is an annual festival with multiple dates across the country where beauty addicts get to interact with their favorite digital influencers while seeing and shopping with dozens of beauty brands. As the fashion (and beauty) capital of the US, New York...

The first thing I do in the morning is to brush my finger against my cheek. Actually that’s the second thing I do, the first is groggily waking up to my little one tackling me in the gut. ^^; After years of testing products, this finger-to-the-cheek test is the quickest way I know whether a new beauty product is working for me or not. There are a number of other...

It’s a fact as old as the K-beauty wave itself, but it bears repeating: hydration is the key to better skin. Often, as I talk to customers or people interested in skincare, I recommend multiple lightweight hydrators, regardless of skin type- and I’m met with surprise. They’re surprised for two reasons: First, most people believe that a moisturizer does all the moisturizing that skin needs just fine. Second: most people...

In a way, I’ve grown up with K-beauty. My mom is Korean, after all, and my earliest lessons, from how to apply eyeliner to DIY cucumber facials, were all passed down from her. I got my first professional facial with my mom — at a strip mall storefront in a Korean enclave of southern California, packed with middle-aged Korean women all far too well-to-do for that part of town. Though...

It’s finally happening….we’re moving. We wanted to send you a heartfelt thanks to everyone for joining us on our journey to bring you the best that K-beauty has to offer! Thanks to you we have been able to grow and expand at a rapid pace, and we are excited to take our next big step together with you. When we first started our business a little less than two years...

What happens in Vegas stays in Vegas? Yeah, not this time. I had just gotten back from a big beauty convention, and my souvenirs from weren’t just bags and bags of beauty samples and press kits — a little red bump found its way onto my face and latched on for dear life. Then this little red bump brought a friend. And another. And another. Within a week, I had...

As female founders and co-CEOs of our own company, Glow Recipe, we wanted to show our support for other female entrepreneurs. We find it incredibly important to shine a light on the amazing successes of women in business around the world. In the second of our series of interviews with the female founders who head the brands with curate, we speak to Arisu Lee, the CEO of Earth’s Recipe, about...

When a major publication like Vogue presents an amazing opportunity, you can’t say no! We were so excited and honored to be chosen to partner with Vogue Korea to celebrate their 20th anniversary. In the 20th anniversary issue, co-founders Sarah and Christine were featured as two of the top global K-beauty influencers, and they were in good company with the likes of model Irene Kim, nail maven Jin Soon Choi,...