pineapple-C bright serum sitting on real pineapple fruit
model dispensing pineapple-C bright serum with dropper into bottle
multiple pineapple-C bright serum bottles with serum dripping from dropper cap
Who It's Good For
Skin Types
  • Dry Skin
  • Normal Skin
  • Sensitive Skin
  • Oily/Combination Skin
  • Dullness
  • Dark Spots
  • Anti - Aging
  • Fine Lines and Wrinkles
Key Ingredients


A potent source of natural vitamin C, natural AHA, and bromelain enzymes for bright, smooth, and hydrated skin. It visibly fades dark spots, acne scars, and hyperpigmentation for smoother, clearer skin.

Ascorbic Acid

One of the most potent forms of vitamin C, ascorbic acid helps to brighten your complexion and even out your skin tone while helping to visibly reduce signs of premature aging like fine lines and wrinkles.

3-O-Ethyl Ascorbic Acid

A powerful yet stable vitamin C derivative made up of 75% Ascorbic Acid and 25% Ethyl Group. The Ethyl Group is a small carbon unit that stabilizes the ascorbic acid while keeping it as pure as possible. It further helps to brighten and even skin tone while acting as a powerful antioxidant giving you your glowiest skin ever.

Hyaluronic Acid

Hydrates and plumps skin by attracting water to maintain long-lasting hydration. Your one-way ticket to dewy, refreshed skin that looks smoother and rejuvenated.

Vitamin E

An antioxidant-rich powerhouse that helps to deeply hydrate and visibly protect skin, making this serum powerful and super nourishing.

Free Of:

Parabens, Mineral Oil, Sulfates, Phthalates,  Drying Alcohols, Synthetic Dyes. Vegan. Leaping Bunny Certified Cruelty-free.

We formulate using the minimum amount of fragrance, when needed, to create a sensorial, enjoyable skincare experience. Fragrance is always less than 0.5% of our formulations, and all fragrances are vegan and free of PCM compounds, acetone, and much more.

Full Ingredient List

Ananas Sativus (Pineapple) Fruit Extract, Butylene Glycol, Propanediol, Aqua/Water/Eau, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Dimethicone, 3-O-Ethyl Ascorbic Acid, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Pentylene Glycol, Squalane, Dimethicone Crosspolymer, Xanthan Gum, Caprylyl Glycol, Hexylresorcinol, Ethylhexylglycerin, Tocopheryl Acetate, Ascorbic Acid, Lactic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Arginine, Sodium Hyaluronate, Portulaca Oleracea Extract, Carthamus Tinctorius (Safflower) Seed Extract, Fragrance/Parfum.

View All Ingredients
The Experience

The Scent

Fresh, Tropical Pineapple

The Texture

Lightweight and Bouncy

Makes Skin Feel

Smooth and Hydrated

Makes Skin Look

Bright, Glowy, and Dewy

How To Use
Apply 1-2 drops onto clean skin and gently pat into the skin for optimal absorption. Apply daily, morning and night, and follow with moisturizer. During the day, follow with sunscreen. For sensitive skin types, use 3-4 times a week and gradually increase usage.

For maximum potency, store in a cool, dry place, out of direct sunlight. Tightly close cap after usage.

What is the percentage of Vitamin C?

We formulated Pineapple-C with a proprietary concentration of 3 different forms of Vitamin C, including 22% Vitamin C rich pineapple juice, the most common form, L-AA and the less common but much more stable derivative, 3-O-Ethyl Acid. This combination makes this a very potent brightening serum!

What type of packaging is this formula in?

Because Vitamin C can be unstable, packaging was an important consideration for us. The glass bottle that Pineapple C is housed in is opaque and coated with a UV protectant. We always recommend storing any Vitamin C serum in a cool, dry place. The fridge is a great idea!

Why the smell?

Some of you smell tropical goodness while others notice a more distinct scent. Everyone experiences the scent of vitamin C differently, and some of you may be noticing how it interacts with the scent of natural pineapple juice, which makes up 22% of our formula. This is totally normal and has no bearing on the efficacy or stability of the formula—you'll get that amazing glass skin look either way.

Can I Recycle It?

Yes! Our shelfie-worthy bottle is made with 20% recycled glass and is 100% recyclable. Just rinse it after use and place it in your recycling bin. Make sure to separate each individual part of the dropper before placing them in your recycling bin.

Our cardboard cartons are made with a blend of PEFC-certified recycled paper, free of acids and heavy metal, printed with soy ink, and are 100% recyclable.

See here for more information on our Recycling Send-Back Program with Terracycle.

Pineapple-C Bright Serum

Rated 4.7 out of 5
Based on 1976 reviews
$ 49 $ 24.50

2 Free Samples with Every Order

InStyle Readers' Choice Beauty Awards 2019: Best Serum 

Glowing, glass skin starts with a bright, smooth, and translucent complexion so reflective, skin appears like glass. This bouncy, lightweight serum will do just that with three potent forms of antioxidant-rich vitamin C including 22% Pineapple Juice (one of the most powerful forms of natural vitamin C), pure Ascorbic acid, and stable 3-O-Ethyl Ascorbic acid to combat acne scars, dark spots, and hyperpigmentation leaving skin glossy and even. The natural AHAs and Bromelain Enzymes from pineapple gently exfoliate while the built-in skin soothers (chamomile and aloe) ensure that skin stays happy and refreshed.

average rating 4.7 out of 5
Based on 1976 reviews
  • 5 Stars
    1514 Reviews
  • 4 Stars
    361 Reviews
  • 3 Stars
    90 Reviews
  • 2 Stars
    9 Reviews
  • 1 Star
    2 Reviews
95% of reviewers would recommend this product to a friend
Customer photos and videos
1976 Reviews
Reviewed by Kim
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted


I’m a dark-skinned woman (African American) and hyperpigmentation is something I’ve felt so insecure about. When the dark, acne scars didn’t go away, I started to feel self-conscious. My confidence had gone down and I felt like my face wasn’t going to get any better. I took a chance on Glow and my skin has had major improvements. For anyone that suffers from hyperpigmentation, please try this product!! You won’t regret it!!

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Reviewed by Alia C.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love this serum

Light and gentle

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Reviewed by Kate
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Smells great and soothes

I've been looking for a brightening product that didn't feel too harsh and this Pineapple Serum is perfect. Some brightening products irritate my skin, but so far this has only made my skin look more nourished!

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Reviewed by Peyton
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Best product I’ve ever used. All day Glow. Great for dry skin/KP. Possible formula change?

This is not only my favorite GR product, but also the best skincare product I have EVER used. I have dry skin, which means it gets dull very easily. This product makes me glow like I’m in a perfume commercial (you know what I’m talking about), and the glow LASTS. All day. Vitamin C is by far my favorite active, and this product works 1000% better than any Vitamin C product I’ve ever used.

It is absolutely necessary that you apply this after cleansing while your face is still wet. This is a thick, “sticky” serum. I have read comments and reviews complaining about the stickiness. It’s avoidable if you apply it to a wet face and rub it in. If your face isn’t wet enough, the product turns kind of white. I just wet my skin and pat it in more, and viola! Radiant skin all day. That may sound like a lot of work, but you’re already supposed to apply any serums with HAs to wet skin (HA locks water in, but you need water to lock in). For me, it’s a luxurious self care experience, and one of my favorite parts of the day. Your face may feel SLIGHTLY sticky after the water drys, but that goes away once you apply your moisturizer.

I first bought this product two years ago and fell in love. It smells strongly of fresh (not synthetic) pineapple. However, I read that they changed the formula a while back (probably because people complained about the strength of the scent). I personally didn’t notice the second time I bought it (not sure if the formula had changed by then).

I was always…

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Reviewed by Abby
I recommend this product
Rated 4 out of 5
Review posted

Good product

This is a light serum that isn’t very tacky and works in evenly into my skin, even mixed with other products and oils . I use it sparingly, two to three light drops in the morning, and having used it every day. I’m almost done, but it will probably last about 6 months total. I have seen subtle improvement in my skin and it works well for my combination skin. It’s not potent smelling and has a light, almost refreshing, fruity scent. It didn’t leave dramatic results over the time period I have used it, but I would buy it again

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