We believe that true beauty comes from within, which is why we’re launching our first-ever anonymous casting.

We’ll be choosing passionate Dew Drops fans from our community entirely based on their personality and inner beauty (that’s right, we won’t see what you look like!) to star in a new Watermelon Glow Niacinamide Dew Drops campaign. 


If you’re comfortable speaking to the camera and are interested in applying, please fill out the following questionnaire by 5/3. Finalists must be available during the following dates. Scroll to view the Anonymous Casting calendar:


How will you ensure this process is unbiased, but will also feature a diverse group of talent?

We’re passionate about celebrating all diverse forms of beauty. We’re partnering with Alex Love Consulting, an organization dedicated to fostering diversity, equity, and inclusion, and our Diversity Advisory Board, an external committee of beauty experts from different backgrounds and experiences, to ensure that this process is as unbiased as possible, but also that our final selection features diverse members of our community. We will be prioritizing diversity in our final selection, not traditional beauty standards.

I know that Glow Recipe is all about celebrating real skin, and that you don’t retouch skin. Will that continue in this campaign?

Absolutely! We believe skin is beautiful in all of its stages, and want to highlight that in this campaign. We haven’t retouched skin in our imagery in over 4 years, and we will not be retouching skin for this campaign as well. Since we want to show how models use Dew Drops in their skincare and makeup routines, we will be using makeup in some of the shoot looks.

Who is this casting opportunity available to?

Everyone 18 or older who is located in the continental United States, and available to work in the United States is welcome to apply. You don’t need any prior modeling experience (you just need to be comfortable in front of the camera, and speaking to the camera). We want to feature inner beauty, and models from all different backgrounds, ethnicities, skin tones, skin concerns, and ages in this campaign. If you’re thinking about applying and are available on the dates above, apply!

I don’t have professional modeling experience. Am I still allowed to apply?

Absolutely! As long as you’re comfortable in front of the camera, and speaking to the camera, we’d love to have you apply! Professional experience is not required for this opportunity.

I am a professionally represented model. Am I still allowed to apply?

Yes, you are able to apply as long as you’re able to explore this opportunity individually, without your agency.

Will final talent be compensated for this opportunity?

Yes, of course! In addition to covering travel and lodging for non-New York Metro Area talent, we will be compensating each participating model for their time in the 1 day photo and video shoot.

Where will the images and videos from the shoot be used?

Images and videos from the shoot will be utilized on Glow Recipe and our retail partners’ website and social media pages, as well as in print advertising and merchandising.