We believe that true beauty comes from within, which is why we’re launching our first-ever anonymous casting.

We’ll be choosing passionate Dew Drops fans from our community entirely based on their personality and inner beauty (that’s right, we won’t see what you look like!) to star in a new Watermelon Glow Niacinamide Dew Drops campaign. 


If you’re comfortable speaking to the camera and are interested in applying, please fill out the following questionnaire by 5/3. Finalists must be available during the following dates. Scroll to view the Anonymous Casting calendar:


How will you ensure this process is unbiased, but will also feature a diverse group of talent?

We’re passionate about celebrating all diverse forms of beauty. We’re partnering with Alex Love Consulting, an organization dedicated to fostering diversity, equity, and inclusion, and our Diversity Advisory Board, an external committee of beauty experts from different backgrounds and experiences, to ensure that this process is as unbiased as possible, but also that our final selection features diverse members of our community. We will be prioritizing diversity in our final selection, not traditional beauty standards.

I know that Glow Recipe is all about celebrating real skin, and that you don’t retouch skin. Will that continue in this campaign?

Absolutely! We believe skin is beautiful in all of its stages, and want to highlight that in this campaign. We haven’t retouched skin in our imagery in over 4 years, and we will not be retouching skin for this campaign as well. Since we want to show how models use Dew Drops in their skincare and makeup routines, we will be using makeup in some of the shoot looks.

Who is this casting opportunity available to?

Everyone 18 or older who is located in the continental United States, and available to work in the United States is welcome to apply. You don’t need any prior modeling experience (you just need to be comfortable in front of the camera, and speaking to the camera). We want to feature inner beauty, and models from all different backgrounds, ethnicities, skin tones, skin concerns, and ages in this campaign. If you’re thinking about applying and are available on the dates above, apply!

I don’t have professional modeling experience. Am I still allowed to apply?

Absolutely! As long as you’re comfortable in front of the camera, and speaking to the camera, we’d love to have you apply! Professional experience is not required for this opportunity.

I am a professionally represented model. Am I still allowed to apply?

Yes, you are able to apply as long as you’re able to explore this opportunity individually, without your agency.

Will final talent be compensated for this opportunity?

Yes, of course! In addition to covering travel and lodging for non-New York Metro Area talent, we will be compensating each participating model for their time in the 1 day photo and video shoot.

Where will the images and videos from the shoot be used?

Images and videos from the shoot will be utilized on Glow Recipe and our retail partners’ website and social media pages, as well as in print advertising and merchandising.




1. HOW TO ENTER: Beginning on June 9, 2023 at 12:00:00 PM EST through June 16, 2023 at 11:59:59 PM EST, log on to Instagram and follow the on-screen entry instructions in our Instagram post made by Sponsor at the giveaway start time, specifically, (1) follow @glowrecipe and @mirrorsbylina on Instagram, (2) like the Instagram post, (3) tag a friend in the comments for the Instagram post made by Sponsor at the giveaway start time. Fill in all required information. You may enter only once. Use of any robotic, automatic, programmed, or similar entry method or entering more than the number of times permitted will void all entries and result in disqualification. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules.

2. ELIGIBILITY: Open to residents of the continental United States and D.C. (Hawaii excluded), 16 years of age and older as of June 9, 2023, except for employees of Aramara Beauty LLC dba Glow Recipe ("Sponsor") and its and their respective their affiliates, subsidiaries, and agencies (collectively "Promotion Parties"), and members of their immediate family or persons living in the same household. Void where prohibited.

3. DRAWING: A random drawing will be conducted on or about June 17, 2023 by Sponsor to select the winners from among all eligible entries received. Odds of winning depend on the number of entries received. Potential winners will be notified by Instagram direct message from the official @glowrecipe Instagram account and must sign and return any required Affidavit of Eligibility and Release within three (3) days of the date notice is sent or such other date set by Sponsor. Failure to respond within the applicable time period will result in forfeiture of prize and Sponsor shall have the option to award the prize to an alternate winner. The return of any prize notification or prize as undeliverable may result in disqualification and an alternate winner may be selected. All income taxes resulting from acceptance of prize are the responsibility of winner. By entering this sweepstakes, entrant accepts and agrees to these Official Rules and the decisions of the Sponsor, which shall be final in all matters. Acceptance of a prize also constitutes permission to the Promotion Parties to use each winner’s name, likeness, and biographical information for marketing purposes without further compensation or right of approval, unless prohibited by law. All federal and state laws apply.

4. LIMITATION OF LIABILITY: By entering this sweepstakes, entrants waive all right to, and hold the Promotion Parties harmless from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys' fees) arising out of or in connection with participation in this sweepstakes or the acceptance, use, or misuse of any prize. The Sponsor may advertise this giveaway on TikTok. This giveaway is in no way sponsored, endorsed, or administered by, or associated with TikTok. By entering this giveaway, each entrant agrees that the release in this Section shall apply also with respect to TikTok and its and their respective parents, affiliates, officers, directors, employees, agents, and representatives as additional Promotion Parties. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Promotion Parties will not be responsible for: late, incomplete, or incorrect entries; an entrant's failure to receive prize notices due to entrant's spam, junk e-mail, or other security settings or for entrants' provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or used in this sweepstakes; by any human error which may occur in the processing of the entries in this sweepstakes; or any typographical, technological, or other error in the publishing of the offer, administration of the sweepstakes, or announcement of the prizes. If, in the Sponsor's opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the sweepstakes, or if technical difficulties (including viruses and bugs) compromise the integrity of the sweepstakes, Sponsor reserves the right to, in its sole discretion, cancel or modify this sweepstakes in a manner deemed appropriate by the Sponsor. In the event of termination, winners will be selected from among all eligible entries received as of date of termination. In the event a dispute arises as to the identity of a potentially winning entrant, entries will be declared made by the name on the online entry form.

5. PRIZE: One (1) winner will each receive a Plum Gloss Balm Mirror and Plum Plump Hyaluronic Gloss Balm from Sponsor. Total prize value: $822. Prize consists of only those items specifically listed as part of the prize. Limit one prize per family or household. No substitution or transfer of prize permitted by winner. Sponsor reserves the right to substitute a prize of equal or greater value. All prizes will be awarded. If a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded.

6. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to this sweepstakes and these Official Rules are governed by, and construed in accordance with, the laws of New York, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this sweepstakes and these Official Rules shall be brought exclusively in the applicable federal or state courts located in New York, New York.

7. PRIVACY: Information submitted with an entry is subject to the Privacy Policy stated on https://www.glowrecipe.com/pages/privacy-policy and, for California residents, https://www.glowrecipe.com/pages/california-privacy-policy. Please also see TikTok’s privacy policy for more information about their privacy practices.

8. WINNERS LIST: For the name of the prize winner, available after on or about June 17, 2023, send a self-addressed, stamped #10 envelope to sponsor at the address listed in Section 11 below.

9. SPONSOR: Aramara Beauty LLC dba Glow Recipe, 43 West 24th Street, Suite 702, New York, NY 10010.