pineapple-C bright serum sitting on real pineapple fruit

model dispensing pineapple-C bright serum with dropper into bottle

multiple pineapple-C bright serum bottles with serum dripping from dropper cap

https://www.youtube.com/embed/MAVZ85xkaDU

Skin Types

Dry Skin
Normal Skin
Sensitive Skin
Oily/Combination Skin

Concerns

Dullness
Dark Spots
Anti - Aging
Fine Lines and Wrinkles

Pineapple

A potent source of natural vitamin C, natural AHA, and bromelain enzymes for bright, smooth, and hydrated skin. It visibly fades dark spots, acne scars, and hyperpigmentation for smoother, clearer skin.

Ascorbic Acid

One of the most potent forms of vitamin C, ascorbic acid helps to brighten your complexion and even out your skin tone while helping to visibly reduce signs of premature aging like fine lines and wrinkles.

3-O-Ethyl Ascorbic Acid

A powerful yet stable vitamin C derivative made up of 75% Ascorbic Acid and 25% Ethyl Group. The Ethyl Group is a small carbon unit that stabilizes the ascorbic acid while keeping it as pure as possible. It further helps to brighten and even skin tone while acting as a powerful antioxidant giving you your glowiest skin ever.

Hyaluronic Acid

Hydrates and plumps skin by attracting water to maintain long-lasting hydration. Your one-way ticket to dewy, refreshed skin that looks smoother and rejuvenated.

Vitamin E

An antioxidant-rich powerhouse that helps to deeply hydrate and visibly protect skin, making this serum powerful and super nourishing.

Free Of:

Parabens, Mineral Oil, Sulfates, Phthalates, Drying Alcohols, Synthetic Dyes. Vegan. Leaping Bunny Certified Cruelty-free.

We formulate using the minimum amount of fragrance, when needed, to create a sensorial, enjoyable skincare experience. Fragrance is always less than 0.5% of our formulations, and all fragrances are vegan and free of PCM compounds, acetone, and much more.

Full Ingredient List

Ananas Sativus (Pineapple) Fruit Extract, Butylene Glycol, Propanediol, Aqua/Water/Eau, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Dimethicone, 3-O-Ethyl Ascorbic Acid, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Pentylene Glycol, Squalane, Dimethicone Crosspolymer, Xanthan Gum, Caprylyl Glycol, Hexylresorcinol, Ethylhexylglycerin, Tocopheryl Acetate, Ascorbic Acid, Lactic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Arginine, Sodium Hyaluronate, Portulaca Oleracea Extract, Carthamus Tinctorius (Safflower) Seed Extract, Fragrance/Parfum.

View All Ingredients

The Scent

Fresh, Tropical Pineapple

The Texture

Lightweight and Bouncy

Makes Skin Feel

Smooth and Hydrated

Makes Skin Look

Bright, Glowy, and Dewy

Apply 1-2 drops onto clean skin and gently pat into the skin for optimal absorption. Apply daily, morning and night, and follow with moisturizer. During the day, follow with sunscreen. For sensitive skin types, use 3-4 times a week and gradually increase usage.

For maximum potency, store in a cool, dry place, out of direct sunlight. Tightly close cap after usage.

What is the percentage of Vitamin C?

We formulated Pineapple-C with a proprietary concentration of 3 different forms of Vitamin C, including 22% Vitamin C rich pineapple juice, the most common form, L-AA and the less common but much more stable derivative, 3-O-Ethyl Acid. This combination makes this a very potent brightening serum!

What type of packaging is this formula in?

Because Vitamin C can be unstable, packaging was an important consideration for us. The glass bottle that Pineapple C is housed in is opaque and coated with a UV protectant. We always recommend storing any Vitamin C serum in a cool, dry place. The fridge is a great idea!

Why the smell?

Some of you smell tropical goodness while others notice a more distinct scent. Everyone experiences the scent of vitamin C differently, and some of you may be noticing how it interacts with the scent of natural pineapple juice, which makes up 22% of our formula. This is totally normal and has no bearing on the efficacy or stability of the formula—you'll get that amazing glass skin look either way.

Can I Recycle It?

Yes! Our shelfie-worthy bottle is made with 20% recycled glass and is 100% recyclable. Just rinse it after use and place it in your recycling bin. Make sure to separate each individual part of the dropper before placing them in your recycling bin.

Our cardboard cartons are made with a blend of PEFC-certified recycled paper, free of acids and heavy metal, printed with soy ink, and are 100% recyclable.

See here for more information on our Recycling Send-Back Program with Terracycle.

Pineapple-C Bright Serum

Rated 4.7 out of 5

Based on 1935 reviews

$ 49

InStyle Readers' Choice Beauty Awards 2019: Best Serum

Glowing, glass skin starts with a bright, smooth, and translucent complexion so reflective, skin appears like glass. This bouncy, lightweight serum will do just that with three potent forms of antioxidant-rich vitamin C including 22% Pineapple Juice (one of the most powerful forms of natural vitamin C), pure Ascorbic acid, and stable 3-O-Ethyl Ascorbic acid to combat acne scars, dark spots, and hyperpigmentation leaving skin glossy and even. The natural AHAs and Bromelain Enzymes from pineapple gently exfoliate while the built-in skin soothers (chamomile and aloe) ensure that skin stays happy and refreshed.

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average rating 4.7 out of 5

Based on 1935 reviews

5 Stars

1481 Reviews
4 Stars

355 Reviews
3 Stars

88 Reviews
2 Stars

9 Reviews
1 Star

2 Reviews

95% of reviewers would recommend this product to a friend

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1935 Reviews

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Reviewed by Alicia

Verified Reviewer

I recommend this product

Rated 5 out of 5

Review posted

Unexpectedly Amazing

I was a little iffy on it just because it was totally new to me. But it really is amazing both day and night but I'm starting to prefer it more during the day! It looks amazing when I use it as a serum under my watermelon gel moisturizer, it keeps my nose from getting to oily and looks fantastic under makeup.

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Reviewed by Jessi G.

Verified Reviewer

I recommend this product

Rated 5 out of 5

Review posted

Smells so good

I got this as a mini as part of my little build a bag and I really like it--the smell reminds me of the smell of pineapple upside down cake, and it goes on really nicely and doesn't feel sticky at all, seems to absorb really quickly.

I have a few dark areas from acne/etc that I wanted to smooth out, but I also have a lot of freckles that I DON'T want to smooth out, so I like that I can just put the product in small areas, the applicator makes it easy to control that.

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Reviewed by Patricia M.

Verified Buyer

I recommend this product

Rated 4 out of 5

Review posted

good product

A bit sticky but I expected this. After two weeks, it's too early to tell but I do think it's helping the overall quality of my skin.

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Reviewed by Samantha C.

Verified Buyer

I recommend this product

Rated 4 out of 5

Review posted

A little goes a long way

A little goes a long way with this product which is nice because it lasts a while. I’ve noticed my skin appearing healthier since using.

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Reviewed by Armani S.

Verified Buyer

I recommend this product

Rated 5 out of 5

Review posted

Fineapple

My skin started getting a glow after a week!

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Skin Types

Concerns

Pineapple

Ascorbic Acid

3-O-Ethyl Ascorbic Acid

Hyaluronic Acid

Vitamin E

Free Of:

Full Ingredient List

The Scent

The Texture

Makes Skin Feel

Makes Skin Look

What is the percentage of Vitamin C?

What type of packaging is this formula in?

Why the smell?

Can I Recycle It?

Pineapple-C Bright Serum

Unexpectedly Amazing

Smells so good

good product

A little goes a long way

Fineapple

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