Skin Types
  • Dry Skin
  • Normal Skin
  • Sensitive Skin
  • Oily/Combination Skin
Concerns
  • Dullness
  • Dark Spots
  • Anti - Aging
  • Fine Lines and Wrinkles

Pineapple

A potent source of natural vitamin C, natural AHA, and bromelain enzymes for bright, smooth, and hydrated skin. It visibly fades dark spots, acne scars, and hyperpigmentation for smoother, clearer skin.

Ascorbic Acid

One of the most potent forms of vitamin C, ascorbic acid helps to brighten your complexion and even out your skin tone while helping to visibly reduce signs of premature aging like fine lines and wrinkles.

3-O-Ethyl Ascorbic Acid

A powerful yet stable vitamin C derivative made up of 75% Ascorbic Acid and 25% Ethyl Group. The Ethyl Group is a small carbon unit that stabilizes the ascorbic acid while keeping it as pure as possible. It further helps to brighten and even skin tone while acting as a powerful antioxidant giving you your glowiest skin ever.

Hyaluronic Acid

Hydrates and plumps skin by attracting water to maintain long-lasting hydration. Your one-way ticket to dewy, refreshed skin that looks smoother and rejuvenated.

Vitamin E

An antioxidant-rich powerhouse that helps to deeply hydrate and visibly protect skin, making this serum powerful and super nourishing.

Free Of:

Parabens, Mineral Oil, Sulfates, Phthalates, Alcohol, Synthetic Dyes. Vegan. Leaping Bunny Certified Cruelty-free.

We formulate using the minimum amount of fragrance, when needed, to create a sensorial, enjoyable skincare experience. Fragrance is always less than 0.5% of our formulations, and all fragrances are vegan and free of PCM compounds, acetone, and much more.

Full Ingredient List

Ananas Sativus (Pineapple) Fruit Extract, Butylene Glycol, Propanediol, Aqua/Water/Eau, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Dimethicone, 3-O-Ethyl Ascorbic Acid, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Pentylene Glycol, Squalane, Dimethicone Crosspolymer, Xanthan Gum, Caprylyl Glycol, Hexylresorcinol, Ethylhexylglycerin, Tocopheryl Acetate, Ascorbic Acid, Lactic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Arginine, Sodium Hyaluronate, Portulaca Oleracea Extract, Carthamus Tinctorius (Safflower) Seed Extract, Fragrance/Parfum.


View All Ingredients

The Scent

Fresh, Tropical Pineapple

The Texture

Lightweight and Bouncy

Makes Skin Feel

Smooth and Hydrated

Makes Skin Look

Bright, Glowy, and Dewy

Apply 1-2 drops onto clean skin and gently pat into the skin for optimal absorption. Apply daily, morning and night, and follow with moisturizer. During the day, follow with sunscreen. For sensitive skin types, use 3-4 times a week and gradually increase usage.

For maximum potency, store in a cool, dry place, out of direct sunlight. Tightly close cap after usage.

What is the percentage of Vitamin C?

We formulated Pineapple-C with a proprietary concentration of 3 different forms of Vitamin C, including 22% Vitamin C rich pineapple juice, the most common form, L-AA and the less common but much more stable derivative, 3-O-Ethyl Acid. This combination makes this a very potent brightening serum!

What type of packaging is this formula in?

Because Vitamin C can be unstable, packaging was an important consideration for us. The glass bottle that Pineapple C is housed in is opaque and coated with a UV protectant. We always recommend storing any Vitamin C serum in a cool, dry place. The fridge is a great idea!

Why the smell?

Some of you smell tropical goodness while others notice a more distinct scent. Everyone experiences the scent of vitamin C differently, and some of you may be noticing how it interacts with the scent of natural pineapple juice, which makes up 22% of our formula. This is totally normal and has no bearing on the efficacy or stability of the formula—you'll get that amazing glass skin look either way.

Can I Recycle It?

Yes! Our shelfie-worthy bottle is made with 20% recycled glass and is 100% recyclable. Just rinse it after use and place it in your recycling bin. Make sure to separate each individual part of the dropper before placing them in your recycling bin.

Our cardboard cartons are made with a blend of PEFC-certified recycled paper, free of acids and heavy metal, printed with soy ink, and are 100% recyclable.

See here for more information on our Recycling Send-Back Program with Terracycle.

Pineapple-C Bright Serum

Rated 4.7 out of 5
1641 Reviews
$ 49
Size:
Quantity:

InStyle Readers' Choice Beauty Awards 2019: Best Serum 

Glowing, glass skin starts with a bright, smooth, and translucent complexion so reflective, skin appears like glass. This bouncy, lightweight serum will do just that with three potent forms of antioxidant-rich vitamin C including 22% Pineapple Juice (one of the most powerful forms of natural vitamin C), pure Ascorbic acid, and stable 3-O-Ethyl Ascorbic acid to combat acne scars, dark spots, and hyperpigmentation leaving skin glossy and even. The natural AHAs and Bromelain Enzymes from pineapple gently exfoliate while the built-in skin soothers (chamomile and aloe) ensure that skin stays happy and refreshed.

average rating 4.7 out of 5
Based on 1641 reviews
  • 5 Stars
    1242 Reviews
  • 4 Stars
    307 Reviews
  • 3 Stars
    83 Reviews
  • 2 Stars
    8 Reviews
  • 1 Star
    1 Review
94% of reviewers would recommend this product to a friend
Results
Rated 4 out of 5
1641 Reviews
Reviewed by Donna N.
Verified Reviewer
I recommend this product
Age Range
25 - 34
Skin Type
  • Combination
  • Acne
  • Sensitive
Skin Concern
  • Uneven tone
  • Dryness
  • Pores
  • Acne
  • Oiliness
Rated 5 out of 5
Review posted

Love It!

I really love this serum — my skin looked brighter after a week of use and it’s not heavy or thick when it goes on. It dries quickly and while I don’t typically like fragrance in my products, this is actually one I don’t mind. I have combination skin and it definitely did wonders.

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Results
Rated 5 out of 5
Was this helpful?
Reviewed by Ayanna S.
Verified Buyer
I recommend this product
Age Range
18 - 24
Skin Type
  • Combination
  • Acne
Skin Concern
  • Dark spots
  • Oiliness
  • Acne
  • Pores
  • Uneven tone
Rated 5 out of 5
Review posted

My favorite Serum

I love the smell and bottle. The serum absorbs in my skin so well and makes my skin tone even and bright.

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Results
Rated 5 out of 5
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Reviewed by QUINN J.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
  • Dry
Skin Concern
  • Dullness
  • Pores
Rated 5 out of 5
Review posted

Love love love!

works great great and smells good too!

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Results
Rated 5 out of 5
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Reviewed by Neidy C.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
  • Acne
  • Sensitive
Skin Concern
  • Acne
  • Uneven tone
  • Dark spots
Rated 5 out of 5
Review posted

Serum vit.c

I love this product and all products

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Results
Rated 5 out of 5
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Reviewed by Angelina M.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
  • Oily
Skin Concern
  • Dark spots
  • Dullness
  • Uneven tone
Rated 5 out of 5
Review posted

Dewy

I have been using this product for a few days now and my skin looks brighter with a dewy appearance.

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Results
Rated 5 out of 5
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