Have you ever looked at Korean pop stars and wondered how they achieve such perfect, dewy skin? You’ve probably thought to yourself that it costs an arm and a leg to get to that level of flawless sheen. We’ll let you in on a little secret, it doesn’t. In fact, the intensely hydrated, almost wet-looking shine is one of the most coveted and attainable looks sought after by Korean women....

Once upon a time, glowy skin was glowy skin was glowy skin. It more or less looked the same and getting it usually involved some sort of makeup—foundations with optical diffusers, luminous concealers, shimmery highlighters, or some strategically-placed combination of it all. Today, thanks to skin-obsessed women in Korea whose goal it is to get a full-on “gwang” (aka glow) with skincare products alone, we’ve got a whole menu —which...

Surely, you’ve seen our co-founders Sarah and Christine unabashedly sheet-masking on their flights to and from Seoul. They will do anything, anywhere (including sporting a sheet mask in public) if it means they’ll roll off a long-haul flight looking impossibly glowy and fresh-faced. Are you down? Thought so. Here, their top in-flight tricks that will transform your airplane seat into a mini personal spa. 1. Cleanse before boarding Passport? Check....

The 7 Skin Method is our favorite skincare trend to emerge from Korea for its super simple application and immediate and visible results. Reacquaint yourself with the OG 7 Skin Method blog post, as reported on by our co-founder Sarah! To summarize and cover our 7 Skin Method bases: apply multiple layers of a hydrating toner to hydrate skin from the inside out pat, pat, pat each dime-sized layer into...

Meet Jo, our intern in Seoul! Like many of us, Jo leads a busy life running around the city. Unlike many of us, her skin is—as many commenters on her K-beauty routine video pointed out—flawless and the very definition of #skingoals. And no, the video didn’t have any filters (pinky promise!). It was just Jo, completely makeup-free with the exception of a simple swipe of liquid liner, which she kept...

We test a LOT of products at Glow offices. We’re lucky to have access to samples from some of the best K-beauty brands out there, and on any given day, a product meeting ends up with all of us around a table trying out products on our faces, arms, even legs once we run out of skin real-estate. And this is even before the many months-long tester panel process we...

The Cleansing Step In K-beauty, cleansing is such a critical step of the routine – the rule of thumb is, if you’re going to spend 30 minutes applying products on your face, you should spend the same amount of time cleaning it off. You want to maximize your skincare on a clean canvas. In Korea, women/men are so obsessed with cleansing, that in most cases the first order of business...

I’ve had dry skin my whole life. If I don’t use the right cleanser, my skin feels tight. If the heater’s on, my skin feels like it’s being torn to papery dry shreds. And along with dryness, redness, flakiness and irritation always happens when the weather is colder or drier. So hydration, to put it mildly, has been a lifelong obsession. Even if you don’t have dry skin, during the...

Summer’s here, y’all!!! Pack up your sunscreen and get ready to mask + chill. Mask and chill was born when GR staffers co-opted the netflix and chill trend by adding a new element: maximizing self care with a sheet mask! We mask and chill all year long, but wanted to share our tips for summer masking with you- so that you’re armed and ready when the next heat wave hits....

Hey guys! Yes, I got hitched! If you happen to follow me on Instagram (@sarah_glow), you may have noticed some fancier-than-usual posts (pictures courtesy of our wonderful wedding photographer @megcourtney1). To be honest, I am still getting accustomed to being open about my personal life as I’ve always been a fairly private person, and I’m still not entirely convinced anyone is all that interested in what I’m up to outside...

As soon as the GR team found out that Blossom Jeju was coming out with a cleansing oil and foaming cleanser, we were nearly inconsolable with excitement. We’re all about the benefits of Camellia oil in our offices- each of us has a different way that we love to use the antioxidant powerhouse. Blossom Jeju’s new cleansing oil is formulated with 55% antioxidant rich Camellia oil to fight free radical...

Cleansing is mandatory- but K-beauty finds a way to make everything infinitely more entertaining. We’ve even coined a word for this phenomenon: cleanser + entertainment. Cleansertainment! There’s nothing more satisfying than melting away the day’s makeup, swiping the skin with a cotton pad, and knowing that you’ve really, really gotten everything off your face. We have a few self proclaimed Cleanser Addicts on the GR team- they’re the ones who...